Build Your Actionable Fundraising Strategy: A Hands-On Workshop for Small but Mighty Nonprofits

with Matt Scott from CauseMic

This interactive session directly aligns with the conference theme, Essential Elements: From Basics to Brilliance, by offering a foundational yet transformative approach to fundraising strategy. Designed for nonprofits with more to do than time to do it, it equips attendees with a step-by-step process to craft actionable strategies, empowering them to move from reactive fundraising to proactive growth planning. Participants will leave with a repeatable framework to align their team on what to do—and what not to do—to reach their fundraising goals. Key Message: A clear, actionable fundraising strategy is the foundation of sustainable nonprofit growth. This session provides the tools, structure, and confidence to identify high-impact opportunities, prioritize initiatives, and align team efforts for maximum results—all while learning to say “no” to low-impact distractions. Challenge Example: A local animal rescue organization is overwhelmed with competing fundraising ideas—ranging from events to grant writing—but struggles to focus on efforts that yield the greatest impact. This session will help them map out their ideas using an effort vs. impact matrix, identify their best opportunities, and create a plan that assigns clear ownership and deadlines. By the end, they’ll know exactly where to invest their limited resources and have a strategy to increase donations without overextending their team. This workshop is not just a learning opportunity—it’s a working session. Attendees will leave with a draft fundraising strategy, actionable next steps, and confidence to focus their energy where it matters most. Learn more about my approach here https://causemic.com/speakers

Participants will leave with:

1) A step-by-step framework to replicate the strategy-building process with their teams, including staff, volunteers, and board members.

2) Practical tools to identify high-impact opportunities and prioritize them based on effort and potential results.

3) Confidence to align their organization around clear, actionable fundraising goals.

4) Insights on fostering collaboration and making informed decisions to maximize limited resources.

5) Ideas from other groups and participants that they can consider for their organization. This session equips participants with the clarity, tools, and mindset to transition from reactive fundraising to proactive growth planning. They’ll walk away ready to implement what they’ve learned and take their fundraising efforts to the next level.

Presenter

Matt Scott, CEO of CauseMic, helps nonprofits grow revenue and impact using for-profit strategies. He scaled Team Rubicon’s revenue from $275K to $51M in seven years and is the founder of The CauseMic Foundation and author of The High-Growth Nonprofit.